Freedom is for Zd Women's Underwear
We live in a time of freedom and this is reflected in Zd women’s underwear and men’s underwear. We can say this because at Zd we have been around for 100 years and we have witnessed how underwear has been a true reflection of the social moments we have lived through. Men’s and women’s underwear, as we know it today, is quite recent. For it was exactly 100 years ago that women lived oppressed in a suffocating corset and their lives were oppressed, for they hardly had any rights. So the underwear revolution started 100 years ago with the women’s suffragette movement. You can watch the film “The Suffragettes” to find out more about the story.
They were the first feminist movement to fight for women’s rights. These include the right to vote. So, underwear evolved according to social events and external fashion, Chanel made it popular not to wear a corset at that time and everything changed until today. Zd has been a pioneer, for 100 years now, in offering you underwear designed for maximum comfort. It doesn’t matter the style or silhouette of a person, whether it’s for the gym or a day at work. Because you will always feel comfortable and free.
Inclusion and unconditional acceptance
So underwear has changed radically and today we are in a new scenario. Women want their bodies to be accepted as they are. Women don’t want their bodies in girdles to hide, they want to love their bodies as they are and they want others to love them too.
Whether you prefer boxer shorts, classic briefs or briefs with a lace detail, Zd offers underwear with the best materials, the best fit and discreet aesthetics. A declaration of intentions to women’s freedom, without artifice, looking for comfort, naturalness and at the same time taking care of the planet.
Our sizing is inclusive and so extensive that no body will be left out, whatever your size. Because one of our Zd company values is inclusion. In this way we will do our bit and claim a new femininity against tyrannical canons of beauty.
Intimate apparel and sustainability
There is now a concern and an ecological awareness that sustainable choices in manufacturing, transport, fabrics and manufacturing processes must be made. But issues that have been taboo, such as menstruation, are also being prioritised. Menstruation used to be a taboo subject that wasn’t talked about in public and now it’s finally being normalised, and of course, Zd has created the most efficient menstrual panties. We have always designed intimate apparel for women who want to feel good about themselves and we will continue to uphold this philosophy. Because all this is not incompatible with feeling sexy. And because Zd women’s underwear can make you feel confident, comfortable and beautiful.
Future without rules
For the first time in history we find ourselves at a time when “anything goes”. Because nowadays everyone can dress the way they want, there are no rules and nobody says what a woman should or shouldn’t wear. People are tired of so many rules, of what is feminine or masculine. It is a claim to one’s own style and the ability to choose. At Zd we understand that it’s all about you and your desire to feel good. So the next time you put on our underwear, think that it’s talking about freedom. So live and enjoy this moment.
